Book review: Beyond the Familiar

Beyond the Familiar offers a practical framework to help companies achieve long-term organic profit growth


This publication focuses on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences as well as a strong brand.

It gives specific advice and examples on how to:

  • Offer and communicate clear, relevant customer promise
  • Build customer trust by reliably delivering that promise
  • Drive the market by continuously improving the offer, while still reliably delivering it
  • Get further ahead by occasionally innovating beyond the familiar
  • Support all this with an open organisational culture

If you are looking for valid, practical guidance on how to achieve long term organic profit growth, it’s in your hands.

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