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Must be 0 to 5000",[],{"sys":"9512"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9513"},{"sys":"9514"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9515"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9516"},{"sys":"9517"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9518"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9519"},{"sys":"9520"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9521"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9522"},{"sys":"9523"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9524"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9525"},{"sys":"9526"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9527"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9528"},{"sys":"9529"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9530"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9531"},{"sys":"9532"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9533"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9534"},{"sys":"9535"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9536"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9537"},{"sys":"9538"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9539"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9540"},{"sys":"9541"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9542"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9543"},{"sys":"9544"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9545"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9546"},{"sys":"9547"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9548"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9549"},{"sys":"9550"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9551"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9552"},{"sys":"9553"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9554"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9555"},{"sys":"9556"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9557"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9558"},{"sys":"9559"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9560"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9561"},{"sys":"9562"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9563"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9564"},{"sys":"9565"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9566"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9567"},{"sys":"9568"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9569"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9570"},{"sys":"9571"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9572"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9573"},{"sys":"9574"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9575"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9576"},{"sys":"9577"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9578"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9579"},{"sys":"9580"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9581"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9582"},{"sys":"9583"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9584"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9585"},{"sys":"9586"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9587"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9588"},{"sys":"9589"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9590"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9591"},{"sys":"9592"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9593"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9594"},{"sys":"9595"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9596"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9597"},{"sys":"9598"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9599"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9600"},{"sys":"9601"},[],{"sys":"9602"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9603"},{"sys":"9604"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9605"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9606"},{"sys":"9607"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9608"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9609"},{"sys":"9610"},[],{"sys":"9611"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9612"},{"sys":"9613"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9614"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9615"},{"sys":"9616"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9617"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9618"},{"sys":"9619"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9620"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9621"},{"sys":"9622"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9623"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9624"},{"sys":"9625"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9626"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9627"},{"sys":"9628"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9629"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9630"},{"sys":"9631"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9632"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9633"},{"sys":"9634"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9635"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9636"},{"sys":"9637"},[],{"sys":"9638"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9639"},{"sys":"9640"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9641"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9642"},{"sys":"9643"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9644"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9645"},{"sys":"9646"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9647"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9648"},{"sys":"9649"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9650"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9651"},{"sys":"9652"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9653"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9654"},{"sys":"9655"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9656"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9657"},{"sys":"9658"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9659"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9660"},{"sys":"9661"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9662"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9663"},{"sys":"9664"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9665"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9666"},{"sys":"9667"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9668"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9669"},{"sys":"9670"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9671"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9672"},{"sys":"9673"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9674"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9675"},{"sys":"9676"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9677"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9678"},{"sys":"9679"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9680"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9681"},{"sys":"9682"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9683"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9684"},{"sys":"9685"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9686"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9687"},{"sys":"9688"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9689"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9690"},{"sys":"9691"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9692"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9693"},{"sys":"9694"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9695"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9696"},{"sys":"9697"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9698"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9699"},{"sys":"9700"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9701"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9702"},{"sys":"9703"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9704"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9705"},{"sys":"9706"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9707"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9708"},{"sys":"9709"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9710"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9711"},{"sys":"9712"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9713"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9714"},{"sys":"9715"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9716"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9717"},{"sys":"9718"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9719"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9720"},{"sys":"9721"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9722"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9723"},{"sys":"9724"},"USER_NOT_FOUND","The user identity was not found in the identity provider. (Perhaps when the User identity was deleted or modified in another session.)",[],{"sys":"9725"},"1Tx9Kcgq5FkwYAhHOzhjPF","2024-02-26T10:33:21.424Z",{"sys":"9726"},{"sys":"9727"},"ERROR_PERSONAL_INFO_IN_PASSWORD","Personal Information used in the Password.",[],{"sys":"9728"},"5o9NtycIy9yvecqP46LIKu","2024-03-13T14:23:45.687Z","2024-03-13T14:24:59.898Z",{"sys":"9729"},{"sys":"9730"},"ERROR_ERROR_GMAT_FOCUSTOTAL_SCORE_MUST_END_IN_FIVE","GMAT Focus total score should end with 5",[],{"sys":"9731"},"5o8KPcbDMJygf0kZomoZZ2","2024-03-13T16:17:08.949Z",{"sys":"9732"},{"sys":"9733"},"ERROR_GMAT_FOCUSTOTAL_SCORE_OUT_OF_RANGE","GMAT Focus total score range should be between 205–805",[],{"sys":"9734"},"6AW1mcaqnckiTqGoV79yqf","2024-04-08T12:01:39.499Z",{"sys":"9735"},{"sys":"9736"},"BROCHURE_NOT_FOUND","There is no brochure attached to this 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","text",{"uri":"6004"},["11601"],"hyperlink",{},[]," to learn more.",{},[],"We hope you enjoy our thought leadership.",{},[],{},[],{"uri":"6004"},["11602"],{},[],{},[],"We have added your email address to our mailing list and we hope you enjoy our thought leadership.\n\n",{},[],{},[],{},[],"\n\n ",{"uri":"10089"},["11603","11604"],{},[],{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},"//images.london.edu/hxo16fanegqh/5949b9bf-e332-43d7-82d1-c7a17e3345d0-asset/fd57c55e1428f68ee642185033f754ec/subscribe_image_desktop-5949b9bfe33243d782d1c7a17e3345d0.png",{"size":33087,"image":"11605"},"subscribe_image_desktop-5949b9bfe33243d782d1c7a17e3345d0.png",{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"8998"},{},[],"Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. 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\n

He teaches on the following programmes:

\n
\n

MBA
Strategic Branding
Market Driving Strategies

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MA LLM (Cambridge) MSc (London)

Richard was Saatchi & Saatchi’s CEO for EMEA and, for 8 years, its Worldwide Deputy Chairman. In 2016, he founded beta baboon to help leaders rip apart, play with, and solve their business problems. Richard’s work as Blue Hat Man involves facilitating candid conversations and more effective collaboration among senior leaders and Board members, helping them to land their best ideas.

Whilst spending much of his career as CEO of creative businesses, Richard prefers leading from the shadows, the subject of his book, Consiglieri: Leading from the Shadows, published by Profile Books. It is a celebration of the craft of leadership that supports, counsels, challenges, and checks the out and out charismatic leader.

At London Business School, Richard teaches on both degree and executive education programmes including on the flagship Senior Executive Programme. He runs an elective core course on Creativity in Business. Richard teaches leaders how to unearth fresh actionable customer and managerial insights; reignite individual, team and organisational creativity; and build purposeful, winning brands and businesses. He also leads a Global Business Experience in South Africa that explores the relationship between creativity and sustainability.

For 5 years, Richard chaired Planting Promise, a sustainable educational enterprise in Sierra Leone; and has been a trustee of the British Heart Foundation. He is currently a Director of Foundation for Leadership through Sport; and supports his wife’s charity, Shop & Drop, a bespoke service to food banks in London, plugging gaps in their provision of urgently needed essentials. When Rupert Murdoch launched a bid for Manchester United in 1998, Richard co-founded what is now the Manchester United Supporters Trust which has campaigned relentlessly to secure fan ownership of football clubs.

Richard graduated from the Meyler Campbell coaching programme in September 2016.

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Teaching portfolio

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Why emotions matter when it comes to branding. Richard Hytner, Deputy Chairman of Saatchi & Saatchi Worldwide and London Business School (LBS) Adjunct Professor of Marketing, talks about brands that command Loyalty Beyond Reason™.

$\"elbsrSeptAffairoftheheart\"$

People act on emotion. They reason with conclusions, but they act on emotions. To really succeed in the Age of Now, you have to move people with the heart.

\nAt Saatchi & Saatchi, we have a point of view about brands called Lovemarks, those brands that command Loyalty Beyond Reason™, the kind of products, services, places and people that earn our irrational loyalty. Our relationships with them are steeped in some kind of deep emotional connection.

According to our research, brands like Apple, Google, Disney, Pampers and Singapore Airlines and, in the B2B world, UPS, CISCO and Reuters, they’re built on foundations of respect. No respect means no love, so it’s important that these products and services, to build and maintain our trust, do what they say they’re going to do.

But on top of that they build an emotional connection through feelings of intimacy, a sense that these brands belong uniquely to you in some way; through playing to all five senses like Nespresso; and by preserving some mystery, through their iconography, history and storytelling; those elusive qualities that in a human to human relationship drive a much deeper emotional relationship.

Filling the world with Lovemarks

Kevin Roberts, Executive Chairman of Saatchi & Saatchi, previously CEO worldwide for 17 years, created the Lovemarks idea his book, Lovemarks: The Future Beyond Brands. The book is a seminal piece of business thinking and Kevin hoped that, by giving everybody at Saatchi & Saatchi a copy of the book when it first published, all 5000 Saatchi practitioners would go forth and fill the world with Lovemarks. After three years running Saatchi & Saatchi EMEA for Kevin, I concluded that our people needed more than a book, so Kevin Roberts appointed me to a staff role to drive take-up of Lovemarks thinking across our Network. The work I’ve been leading for the last eight years has been to create the process, embed the practises, run the learning and development programmes and instigate signature experiences to actually deliver on the promise of filling our clients’ worlds with Lovemarks. The work our global Strategy team does is designed to inspire and energise our people to adopt the kind of inspirational idea that Roberts wrote about and to use it to help our for clients transform their businesses.

The breakthrough in driving take-up of the proprietary process and practices was the invitation to clients actively to participate in our proprietary , immersive programme 2 day L&D programme we call the Lovemarks Academy. We only really began to get sustainable change within our own business when we brought our clients in and said, ‘this is how we work, we want you to know intimately the process we pursue to develop ideas on your behalf, and we want you collaborating with us on the same platform.’ In bringing them into our process, we cemented far stronger relationships between our clients and our local agencies.

Love on the inside

The concept of Lovemarks is not just relevant to external marketing, it works right across the business. We worked recently with the Global Assurance leadership team of PwC, one of the Big Four professional services networks.

Most auditors, asked that common dinner party conversation question, ‘what do you do for a living?’ typically engage in a little bit of shoe shuffling. Their perception of themselves is nothing like as positive as it should – and deserves- to be. Because, when you think of the real benefit auditors provide and the confidence they deliver to the capital markets, they fulfil a very important role.
\nUsing the power of emotion, we co-created a Purpose with PwC Assurance’s leaders about building a movement of trust in business and beyond. The Purpose provides those doing the daily work of auditors something to which they can aspire, something to feel good about. The idea of providing confidence at the fingertips of their clients is already building a greater sense of self-esteem and self-worth.

The Purpose was not marketed externally but, as a result of the work we did with them and the efforts their leaders have made to live the new Purpose, the vast majority of people within the 80,000 Assurance network in PwC are intimately familiar with it.

No love please, we’re British

One of the interesting aspects of Lovemarks is the variation in the local embrace of the concept. Working in Latin America, China, India – everyone fell in love with the idea immediately. It plays to the heart, there was no inhibition or awkwardness about the use of love to build better business. They adore it; you go to their offices and there are hearts all over the place, it’s beautiful.

You go to North America or to our spiritual home in London and there is a coyness about the use of the actual word, Lovemarks. In these markets, we see a far greater desire to interpret Lovemarks in a way that the talent that works finds more natural to them. So if you walk the corridors of 80 Charlotte Street, the iconic headquarters of Saatchi and Saatchi close to London Business School, you will hear more the phrase ‘Loyalty Beyond Reason’ the commercial idea that underpins to Lovemarks than Lovemarks itself because, let’s face it, we know how squeamish the Brits are about the ‘Love’ word!
\nBut the fundamental idea of Lovemarks and, importantly, the thinking and practices that fuel them, have travelled everywhere.

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Thought leadership and insights

",[],{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"16312"},{"metadata":"23944","sys":"23945","fields":"23946"},{"metadata":"23947","sys":"23948","fields":"23949"},{"metadata":"23950","sys":"23951","fields":"23952"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"23953"},{"tags":"23954"},{"space":"23955","id":"23956","type":"1895","createdAt":"23957","updatedAt":"23958","environment":"23959","revision":3,"contentType":"23960","locale":"1900"},{"referenceTitle":"23961","image":"23962","altText":"23961","migrationMetadata":"23963"},{"metadata":"23964","sys":"23965","fields":"23966"},{"metadata":"23967","sys":"23968","fields":"23969"},{"metadata":"23970","sys":"23971","fields":"23972"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"9788"},{"metadata":"23973","sys":"23974","fields":"23975"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"23976"},{"metadata":"23977","sys":"23978","fields":"23979"},{"metadata":"23980","sys":"23981","fields":"23982"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"9788"},{"metadata":"23983","sys":"23984","fields":"23985"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"23986"},{"metadata":"23987","sys":"23988","fields":"23989"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"16199"},{"metadata":"23990","sys":"23991","fields":"23992"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"23993"},{"tags":"23994"},{"space":"23995","id":"23996","type":"1895","createdAt":"23997","updatedAt":"23998","environment":"23999","revision":2,"contentType":"24000","locale":"1900"},{"url":"10089","linkText":"21978","openInNewTab":false},{"tags":"24001"},{"space":"24002","id":"24003","type":"1895","createdAt":"24004","updatedAt":"24004","environment":"24005","revision":1,"contentType":"24006","locale":"1900"},{"referenceTitle":"24007","image":"24008"},{"tags":"24009"},{"space":"24010","id":"24011","type":"1895","createdAt":"24012","updatedAt":"24012","environment":"24013","revision":1,"contentType":"24014","locale":"1900"},{"referenceTitle":"24015","image":"24016","altText":"24015","migrationMetadata":"24017"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"23993"},{"tags":"24018"},{"space":"24019","id":"24020","type":"1895","createdAt":"24021","updatedAt":"24022","environment":"24023","revision":2,"contentType":"24024","locale":"1900"},{"url":"14976","linkText":"21978","openInNewTab":false},{"tags":"24025"},{"space":"24026","id":"24027","type":"1895","createdAt":"24028","updatedAt":"24028","environment":"24029","revision":1,"contentType":"24030","locale":"1900"},{"referenceTitle":"24031","image":"24032","altText":"24031","migrationMetadata":"24033"},{"tags":"24034"},{"space":"24035","id":"24036","type":"1895","createdAt":"24037","updatedAt":"24037","environment":"24038","revision":1,"contentType":"24039","locale":"1900"},{"referenceTitle":"24040","image":"24041","altText":"24040","migrationMetadata":"24042"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"23993"},{"tags":"24043"},{"space":"24044","id":"24045","type":"1895","createdAt":"24046","updatedAt":"24046","environment":"24047","revision":1,"contentType":"24048","locale":"1900"},{"url":"24049","linkText":"21978","openInNewTab":true},{"tags":"24050"},{"space":"24051","id":"24052","type":"1895","createdAt":"24053","updatedAt":"24053","environment":"24054","revision":1,"contentType":"24055","locale":"1900"},{"referenceTitle":"24056","image":"24057","altText":"24056","migrationMetadata":"24058"},{"tags":"24059"},{"space":"24060","id":"24061","type":"1895","createdAt":"24062","updatedAt":"24062","environment":"24063","revision":1,"contentType":"24064","locale":"1900"},{"referenceTitle":"24065","image":"24066","altText":"24065","migrationMetadata":"24067"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"11610"},"

How do boards manage the twin demands of their duties to shareholders and responsibilities towards the environment

In this episode of Leadership Playbook, David Jackson, former Company Secretary of BP, joins Tom Gosling, Executive Fellow at the London Business School for a lively discussion on the topic. Using the example of oil and gas companies, David and Tom explore the role of the board versus the CEO when it comes to strategy development. They also consider board responsibilities around maximizing shareholder value balanced against environmental questions. Finally, they look at the role of shareholder preferences, board duties, and ethics, when it comes to ESG.

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Delivering impact: insights from sustainability entrepreneurs

What does it take to launch and scale a sustainability-focused business? In this episode of Entrepreneurship Now, Jane Khedair, Executive Director of the Institute of Entrepreneurship and Private Capital at London Business School, is joined by a diverse panel of impact entrepreneurs, who discuss overcoming problems as a start-up business, their motivations and drivers, and how they accelerated their business development by collaborating with other stakeholders of society. Finally, they consider how to measure the social impact of their ventures, as well as looking at how to find the balance between impact and income.

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Leadership Playbook

When uncertainty is the norm and expectations of leaders are higher than ever, how can you equip yourself with what it takes to inspire your people while tackling big business challenges? London Business School faculty and special guests discuss everything from ethical leadership to effectively leading through disruption in this Think at London Business School series.

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Entrepreneurship Now

From starting up to scaling up, getting your team right to finding the funding you need: what’s it really like to run your own business? Successful founders of ventures reveal the highs and lows of the entrepreneurial journey in this series of interviews for Think at London Business School.

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Good Business

In today’s troubled world the best business leaders are looking beyond profit to purpose and making a positive impact. Join London Business School faculty, alumni and other experts as they explore the role of business in addressing the key challenges facing us all – from inequality to climate change. This series is brought to you by Think at London Business School.

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think ahead

How can you navigate the now and be prepared for what’s next? Listen in each month as we convene a panel of London Business School thought leaders and distinguished guests to debate and discuss a hot topic in the business world and beyond. Fresh perspectives on what matters most, brought to you by Think at London Business School.

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The Why Podcast

Every piece of academic research starts with a question to answer or puzzle to solve. Listen in as London Business School faculty describe how they set about making new discoveries on a subject they’re curious about, what their findings suggest and what the implications are for you and your business. A Think at London Business School podcast.

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What We Did Next

What We Did Next is a Think at London Business School podcast series that features two alumni in conversation about their lives and careers. If you would like to take part in a future episode, please get in touch.

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think ahead is London Business School’s event and podcast series, in which London Business School’s leading faculty and other global experts explore today’s big business issues, giving you future-focused, actionable insights. Our world-class speakers come together to discuss a wide range of relevant topics, including sustainability, AI and the economy

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Subscribe to think ahead podcasts

Spotify
Apple Podcasts

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A career in global business? Or London’s buzzing start-up scene? Learn new skills, secure a lifelong network of trusted peers, challenge your thinking and develop the leadership and general management tools for business success with our unique two-year programme.

Based in a thriving business capital, our MBA gives students the chance to connect with world-renowned leaders and organisations, while experiencing all that London has to offer.

Watch the programme video

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Our world-class MBA is ranked #8 by the Financial Times.
With 100+ electives and flexible exit points, you can build your MBA around your personal career goals.
Join a tight-knit international community of over 53,000 individuals, spanning 160 countries and countless industries.
Enjoy unparalleled access to top global businesses and buzzing start-ups when you gain a base in London.
Experience the highest standards of academic excellence through our highly respected faculty and guest speakers.
Engage with seasoned industry experts in our Career Centre and catch the attention of leading recruiters.

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MBA programme experience

",[],{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"28693"},{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"11610"},"

Term one

Term two

Term three

Term four

Term five

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Dan Vardi did not begin his MBA with the intention of become an entrepreneur
Prestigious Blavatnik Family Foundation Scholarship enabled him to undertake the MBA programme
He and fellow LBS cofounders raised pre-seed funding for Valerann between the first and second year of the MBA
State-of-the-art solution is well positioned to capitalise on the huge global market for automated traffic-management systems

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Collaborate with ambitious professionals and develop your international perspective
Study whilst working – maintain momentum and apply your learning immediately
Realise your leadership potential and take the next step in your career
Secure an internationally respected degree and a global business network for life.

Is it right for me?

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Impact your career. Build on your existing knowledge. Accelerate within your current path or transition to a different area of finance
Combine academic rigour with unrivalled practical exposure
Tailor the programme to suit your goals
Gain a global perspective and join a worldwide network of top finance professionals.

Is it right for me?

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Explore our full programme portfolio

",[],{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"28918"},{},["28919","28920","28921"],[],{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"28918"},"

Everyone who joins the MBA has different goals, pressures and learning styles while studying. Our intensely experiential programme balances theory and practice with a structure you can tailor to meet your leadership and development needs.

Year One gives you a rigorous and analytical grounding in the techniques and frameworks of global general management. Our Business Fundamentals core and Tailored core enable you to create a programme to suit your goals and development needs.

In Year Two you continue developing your goals. Diverse elective choice reflects the breadth of our faculty's thought leadership. Deepen expertise in a specific area, or broaden your learning. You extend your global focus, engaging with leading companies around the world on a Global Experience, or studying with one of our 30+ academic partners on International Exchange. Many students take more internships and demonstrate their commercial acumen working on a real-world commercial challenges in our Business Project elective.

Throughout your MBA experience, you will encounter different career options, potential employers and world-class recruiters. To help you nail that key position after you complete your MBA, the Career Centre offers one-to-one, group and online training and guidance to help you develop your skills.

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Please view the deadline information on the how to apply page.

",[],{"type":"5601","linkType":"8945","id":"8946"},{"id":"8947","type":"5601","linkType":"8948"},{"type":"5601","linkType":"8949","id":"28918"},"

We host talk and tours on campus, as well as a large range of online events. Please visit our events page to browse all events.

You can also explore a virtual tour of the school here.

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We have a range of loans and scholarships on offer to support your studies. Please take a look at our Fees, financing and scholarships page to find out more.

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See all MBA FAQs

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