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4 ways to embed purpose in business: lessons from sport

Businesses must adopt a purpose beyond the products and services they sell for continued success. Look to sport to get purpose right

14 January 2020
Global mindsGlobal economySocial enterpriseSociety
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Summary

“A purpose should electrify the whole business”

“The Laureus example shows us that when a higher purpose is placed at the heart of a business strategy, there are ripple effects on investors, employees and customers”

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