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Take your business idea from concept to reality

Some budding entrepreneurs want to escape corporate life, while others hope to control their destiny, solve a real-world problem, be their own boss, impact society or perhaps increase their personal wealth.

But starting a business can be intimidating and scary, especially if you’re a first-time entrepreneur or have struggled to get a venture off the ground. There’s no guarantee your business idea will work and you may not have the financial means to quit your job to become an entrepreneur.

About this programme

Learn how to channel your energy and ideas into a successful early-stage enterprise on London Business School’s Entrepreneurial Edge programme. Spend 12 weeks exploring new business ideas, gain knowledge of the latest start-up tools and frameworks, evaluate market opportunities, create a viable business model and financial plan, and understand how to pitch your venture.

Key takeaways

By the end of the course, you will understand how to:

  • identify legitimate business opportunities
  • gauge market demand
  • define the business model
  • build an early-stage management team
  • identify an appropriate business plan
  • create a robust set of financial projections
  • prepare a go-to-market strategy
  • acquire customers
  • pitch for and negotiate investment

Who attends

Launching a venture is not for the faint-hearted. The programme is for those with the motivation and determination to build a business.

Participants include aspiring business owners or serial entrepreneurs who want to refine their techniques. The programme is also for corporate professionals looking to reinvigorate their career with entrepreneurial thinking.

Programme benefits

Stand out from the crowd

Understand how to prepare, launch and grow your business. Gain entrepreneurial skills and expertise while exploring various case studies, and refine your business proposition. Draw on the support of experienced mentors and dedicated peer support groups to develop a strong business pitch that sells your vision to potential team members, partners, customers and investors.

Each week, your Course Director will take you through the course’s key concepts, before introducing you to a range of insights and support:

  • Faculty masterclasses

    Explore the latest academic research, essential frameworks and industry best practice with world-leading entrepreneurship professors.

  • Founder’s insights

    Company founders at different stages with their ventures present their own in-depth insights and learnings, bringing a real-life context to the theories and academic research.

  • Industry experts

    Advisors from the sector share their experience, tips and learnings on a range of topics such as investment, intellectual property, accelerators and incubators, legal issues and terminology.

  • Live mentoring sessions

    Seasoned mentors hold weekly online sessions in small groups (maximum five participants) to go through the week’s learnings, provide feedback on slide decks and other assignments, and answer your questions.

  • Peer groups and networking

    Receive help from other business founders going through similar challenges. You’ll work in virtual groups, providing each other feedback and support for your weekly assignments. This collaborative approach encourages you to build a strong network with fellow participants who can become lifelong friends.

  • Pitching

    The programme culminates in a pitch day, where selected teams present their venture to an Investors’ Committee featuring venture capitalists and angel investors. Those not selected can watch the pitches and support team members who are bidding for investment.

Experts in the field

The Entrepreneurial Edge programme offers you intensive faculty-led-online masterclasses, industry expert online interviews & Founder’s insights. Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world practicality.

3rupert merson

Rupert Merson, Adjunct Professor of Strategy and Entrepreneurship

david arnold

David Arnold Adjunct Professor of Marketing

3John Bates

John Bates, Fellow of Strategy and Entrepreneurship

3Julian Birkinshaw

Julian Birkinshaw, Professor of Strategy and Entrepreneurship

3John Mullins

John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship


Adam Davies, Programme Lead, VIEW Entrepreneurship Course, (University of Oxford)

Key Details

  • Duration: 12 weeks, six to eight hours per week

    Next start: 26 Mar 2019

    Fees: £1,750*

    *Online course

Next steps