Experience how business is done in different parts of the world. Transport your classroom learning to the global context. Broaden your perspective and understanding and develop the mind-set to drive a successful international career.

Broaden your understanding and customise your learning experience. You can take three from around 40 electives drawing on our world-class faculty research and expertise.

Develop the business-critical skills that recruiters want across three key areas: interpersonal and communication, numerical and digital literacy. From online branding to professional presentation, modelling, excel and programming, you build the business-standard competencies to stand out from the crowd and deliver immediate impact.

Experience how business is done in different parts of the world. Transport your classroom learning to the global context. Broaden your perspective and understanding and develop the mind-set to drive a successful international career.

Turn theory into practice, build real-world experience and gain hands-on experience working addressing the challenges faced every day by a fast-moving London-based company.

How you spend your summer break between degrees could define your career, so make it count. During July-September, you have the choice to complete an internship. Whether you want to build on your existing experience, try out a new industry, or develop skills in a particular area, an internship will make your summer professionally rewarding.

Cross-cultural communication

Communicate successfully in culturally diverse work places at home and abroad. On this course you gain sensitive cross-cultural writing and speaking skills, learn how to communicate through body language, eye contact, personal space and silence across different cultures, interact effectively with individuals in different time zones, and build best practice negotiation skills to use in an array of cultural environments.

Global business management

Gain a global perspective on business operations. Focus your learning on the international dimensions of strategy and apply a framework for formulating successful strategies in an increasingly complex environment.

Business law and ethics

Deepen your understanding of the legal and ethical implications of doing business in China. Through lectures, case studies and in-depth class discussions you take a hands-on approach to start solving business problems you may face in your career. Focus on legal and ethical environment, business organisation law, FDI law and trader law.

In addition to the three electives you complete in your first year, you study a further three electives at Fudan School of Management.

Entrepreneurship and innovation

Technological innovation is increasingly the source of sustainable competitive advantage for firms around the world. However, building an organisation to successfully and repeatedly bring technological innovations to market is a daunting managerial challenge. On this elective, you focus on the practices and processes that managers use to lead innovation effectively.

Advanced marketing

This elective reflects on newly emerged practical activities, as well as research on service marketing, customer relationship management and digital marketing. Develop your knowledge of the immature market, China’s fast-changing marketing environment, and analyse its nature and features. In addition to this, deepen your understanding of consumer behaviours and learn how to provide guidelines for strategic decision.

Managing the digital firm: information systems, big data and 

e-commerce

Managing the digital firm: information systems, big data and e-commerce Enhance your global vision and local knowledge of the internet technology sector. Designed to deepen your understanding of the evolution and integration of information technology in individual life and organisations, you gain the skills to effectively use information technology strategically and competitively. The elective will also address the emerging e-commerce market and various business innovations taking place in China.

Supply chain and logistic management

Globalisation of the economy and electronic commerce has heightened the strategic importance of supply chain and logistics management. This has led to new opportunities for using supply chain and logistics strategy and planning as a competitive tool. Through practical exercises and case studies, you formulate and analyse supply chain and logistic problems and learn the importance of supply chain finance in coordinating and managing global supply chains.

Fashion and luxury brand management

This introductory elective on fashion and luxury brand management provides you with a deeper insight into the world’s fashion and luxury industries. Develop a basic understanding about the types of business within the industries and begin to prepare yourself for a career in this field.

During the second semester, travel to locations such as Japan, Thailand or Singapore on a Global Immersion Field Trip. Corporate visits, on-site seminars with local corporate employers and alumni, and academic visits to a local university provide yet another opportunity to gain exposure to a different business and cultural environment. Meet local students, exchange ideas and build on your existing global network.