In addition to the three electives you complete in your first year, you study a further three electives at Fudan School of Management.
Entrepreneurship and innovation
Technological innovation is increasingly the source of sustainable competitive advantage for firms around the world. However, building an organisation to successfully and repeatedly bring technological innovations to market is a daunting managerial challenge. On this elective, you focus on the practices and processes that managers use to lead innovation effectively.
This elective reflects on newly emerged practical activities, as well as research on service marketing, customer relationship management and digital marketing. Develop your knowledge of the immature market, China’s fast-changing marketing environment, and analyse its nature and features. In addition to this, deepen your understanding of consumer behaviours and learn how to provide guidelines for strategic decision.
Managing the digital firm: information systems, big data and
Managing the digital firm: information systems, big data and e-commerce
Enhance your global vision and local knowledge of the internet technology sector. Designed to deepen your understanding of the evolution and integration of information technology in individual life and organisations, you gain the skills to effectively use information technology strategically and competitively. The elective will also address the emerging e-commerce market and various business innovations taking place in China.
Supply chain and logistic management
Globalisation of the economy and electronic commerce has heightened the strategic importance of supply chain and logistics management. This has led to new opportunities for using supply chain and logistics strategy and planning as a competitive tool. Through practical exercises and case studies, you formulate and analyse supply chain and logistic problems and learn the importance of supply chain finance in coordinating and managing global supply chains.
Fashion and luxury brand management
This introductory elective on fashion and luxury brand management provides you with a deeper insight into the world’s fashion and luxury industries. Develop a basic understanding about the types of business within the industries and begin to prepare yourself for a career in this field.