Johnny is a Ph.D. student in Marketing at London Business School. During the study for a Bachelor degree in finance, he discovered a passion for studying consumption and human behaviours, which motivated him to switch to marketing and pursue a Ph. D. degree.
His current projects are mainly about how new technology affects consumer behaviours, but he is also interested in self-concept, ethical decision-making, and mind perception. During his Bachelor and Master studies, he worked as a part-time research assistant for several marketing research projects.