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TED website honour for Kumar

26 Jun 2012

1459A talk by Professor Nirmalya Kumar from this year’s TEDxLondonBusinessSchool has been selected by TED to feature on its homepage.




The Professor of Marketing and Co-Director, Aditya Birla Centre, addressed the audience on the topic of ‘India’s Invisible Innovation’.

Described as “the ultimate brain spa” by attendees, TED has made its name through its accessible, fast-paced conferences, where influential speakers deliver a talk within a short time limit. It is not unusual for around 50 speakers to talk over a four-day period.

Ira Dubinsky, MBA student and Chair, TEDxLondonBusinessSchool 2013, said: “This is a huge achievement, as it provides amazing exposure for the event and the School to a global audience.

“TED.com is one of the most popular websites in the world with millions of visitors every day. This is the first time a talk from TEDxLBS has been featured in this way.”

Within only 24 hours on TED.com, Professor Kumar’s talk had already had 32,000 views and 1,000 likes. Take a look at the video here.

“As a fan of TED, I am pleased to be featured on the website,” Professor Kumar added. “TED seems to have a unique capability to attract the online audience that is curious about ideas. The feedback and questions from those who have emailed me has been thought provoking.”