How data drives strategy
“I’m adamant that the days of people being pigeonholed into humanities or science are over. To be a competent business professional today, you have to be able to harness the power of data. Heading into the future it doesn’t matter what role you play, winning strategies have to include data driven decisions.
“My current role as Digital Strategy Consultant at Accenture wasn’t an easy one to land. When I joined, there was a strong emphasis in my practice on quantitative skills only, so everyone was a mathematician, a statistician or a data scientist. I used the networking skills I’d learned at LBS to show senior management that I deserved to be part of this practice, and to show them what I could contribute as an LBS graduate who understands both the quantitative and qualitative side to business.
“My Masters in Management degree has paid big dividends. While MiM is an Early Careers degree, electives are cross-programme, so in those classes I worked in teams with MBAs and EMBAs. I had to interact with some very experienced people from different backgrounds, cultures and perspectives – it gave me a proper insight into how the business world works. I use what I learned on a regular basis.
“The LBS community taught me that no matter how senior you are, you’re still a person. I shared my electives with people who were VPs of divisions at companies like HP and Morgan Stanley; being in class with them taught me to approach them with respect, but also to see their human side. So I’m able to interact with ease at a very senior level.”
“I love my current role, but during my MiM I did go through the usual phase of thinking about a career in consulting or banking. Then I went on a School trek to Silicon Valley trek. What I realised there - and why I’m in analytics now – is that everybody had this incredibly strong belief in data. It didn’t matter if they were a CEO, in sales, product engineering or a designer, there was just this huge emphasis on data and data driven decisions as being instrumental to start-up and company growth.