Emerging markets and the upturn

Rajesh Chandy describes how mobile commerce in Africa, transport in India, green technology in China offer opportunities

By Rajesh Chandy 02 May 2009

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Emerging markets offer tremendous opportunities for firms to emerge from the downturn.


Rajesh Chandy, Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship, describes how mobile commerce in Africa, transport in India, green technology in China and other developments offer opportunities for both multinational and local firms.

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