London Business School Review


Corporate revenues should always go up, so that stock prices never fall. Right? Apple demonstrates what is wrong with that view.

By Chris Higson

Investors like to know where revenue is coming from. This thinking is probably what has led Google to re-structure.

By Julian Birkinshaw

Steve Coomber reports on how Gang Luo is mapping out Uber Shenzhen's route to success.

By Steve Coomber

Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance

By Nader Tavassoli

A strong brand means attracting better executives and paying them less.

By Nader Tavassoli

Why emotions matter when it comes to branding.

By Richard Hytner

Learning from deviant companies isn’t glamorous and it isn’t easy.

By Julian Birkinshaw

Started as a market stall in 1999 by Richard Reed, Innocent is now a £200m turnover business selling in 15 different countries across Europe

By Deloitte Institute of Innovation and Entrepreneurship

Richard Reed is the co-founder of innocent, the No.1 smoothie brand led by a mission to 'taste good and do good'

By Deloitte Institute of Innovation and Entrepreneurship

Showing 1-9 of 16 results