Corporate revenues should always go up, so that stock prices never fall. Right? Apple demonstrates what is wrong with that view.
By Chris Higson
London Business School Review
Investors like to know where revenue is coming from. This thinking is probably what has led Google to re-structure.
A strong brand means attracting better executives and paying them less.
Learning from deviant companies isn’t glamorous and it isn’t easy.
Started as a market stall in 1999 by Richard Reed, Innocent is now a £200m turnover business selling in 15 different countries across Europe
Richard Reed is the co-founder of innocent, the No.1 smoothie brand led by a mission to 'taste good and do good'