London Business School Review

Visiting Professor of Marketing

LBSR asked four London Business School professors: Julian Birkinshaw, Nirmalya Kumar, Costas Markides and Andrew Scott for their ...

By Julian Birkinshaw

From China Mobile to Coal India, state-supported firms are on the march.

By Nirmalya Kumar

In 1989, Herman Lo founded Hu Fong Industrial Company to design, manufacture, and market plastic baby toys.

By Nirmalya Kumar

The decision by Toyota to recall 3.4 million cars due to a fault with an airbag is once again firing up the social media world.

By Nirmalya Kumar

The smart phone game has changed dramatically since Blackberry began its ascent a decade ago by redefining the category.

By Nirmalya Kumar

From bling to Twitter, London Business School marketing professor Nirmalya Kumar identifies the trends transforming the world.

By Nirmalya Kumar

The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators.

By Nirmalya Kumar

Corporations in the developed world increasingly see India as a high-growth market.How did this all happen? Nirmalya Kumar shares the ...

By Nirmalya Kumar

Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets.

By Nirmalya Kumar

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