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Innovation icons


To get ahead in a competitive world, every company needs to find a unique angle to stand out from the crowd.


But innovation is never easy – and if you want to make a major leap forward, you need to understand that it’s a messy, unpredictable, serendipitous process.


Successful innovation is about learning from your mistakes, persisting when the going gets tough, rethinking your business in the face of disruption. Sometimes it means doing something someone else does, better. It can even involve obstinacy and luck.


To inspire you to think differently about innovation, we bring you the Innovation Icons series: classic examples of companies that have done things their own way.

The secret of brilliant leadership workshops

John Dore

Guiding principles to improve the design and delivery of leadership workshops

Read now

The secret of brilliant leadership workshops

John Dore

Guiding principles to improve the design and delivery of leadership workshops

Read now

More innovation icon case studies


deliveroo-delivering-qualityHILS: innovating for social impact


Creativity is key at Hertfordshire Independent Living Service, joint winner of the If At First You Don’t Succeed Award






deliveroo-delivering-qualityDeliveroo: delivering quality


What drives the winner of The Best Beats First Award?






shutterstock_325735454Is the right innovation down to luck?


Spot it, launch it, grow it. That’s the popular formula for successful innovations, right? Julian Birkinshaw says YouTube’s success story isn’t down to luck. Instead, he shares what we can all learn from an innovator that harnesses the winds of change.



shutterstock_325735454Lessons from the world's best-known fast-follower: Samsung


You don’t have to dream up something new to be a great innovator. You must however, do it better. Julian Birkinshaw shares the lessons behind Samsung’s success.

About the IIE

The Institute of Innovation and Entrepreneurship (IIE) supports field-leading faculty research, entrepreneurial and extracurricular student activities. We disseminate the expertise necessary to equip the next generation of innovators and business leaders with the tools and insights they need to prosper.

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