LBS logo London experience. World impact.

From R&D to Connect = Develop at P&G

Challenged by its CEO to source ideas from outside, Procter & Gamble decided to blaze a new path for its research and development function.

By Julian Birkinshaw , Stuart Crainer and Michael Mol 01 March 2007

Challenged by its CEO to source ideas from outside, Procter & Gamble decided to blaze a new path for its research and development function. In pursuit of inspiration, its R&D became turbocharged by using “insourcing” to expand P&G’s horizons.


From RandD to Connect Develop at PandG

Continue Reading in PDF Format . . .

Comments (0)