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Entrepreneurs on a dancefloor

Looking outside the confines of the usual business sphere, we find that Madonna is a born entrepreneur. Jamie ...

By Jamie Anderson and Martin Kupp 01 December 2006

Looking outside the confines of the usual business sphere, we find that Madonna is a born entrepreneur. Jamie Anderson and Martin Kupp reveal the business side of an entertainment legend.
Entrepreneurs on a dancefloorWhen most people think of entrepreneurs, they think of energetic young people who have developed an idea into a thriving business. This thriving business has grown from two employees to hundreds or thousands of employees, and the company is now worth millions. The founders have taken an idea that was out of the mainstream and turned it into a lucrative, mainstream business.

What about an entrepreneur who is not in the usual line of business? Consider the following:

In 2005 this entrepreneur reached new heights of success in a competitive industry. Her documentary film debuted, showcasing her behind the scenes during a world tour, and she released her 10th studio album. The first single on the album went straight to the top of the UK singles chart, marking her 11th chart-topping UK single. During its first week the single was the number one download on iTunes stores around the world, and in the same year the entrepreneur opened the MTV European Music Awards with a stage performance of the track. This dynamic entrepreneur is Madonna Louise Veronica Ciccone Ritchie.

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