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Costa coffee: Saving the world from mediocre coffee

Jim Slater, Managing Director of Costa Enterprises, had been handed the task, of expanding Costa Express

By Julian Birkinshaw 19 February 2014

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Shortly after acquiring Coffee Nation, Costa had engaged Eric Achtmann, a seasoned private equity investor, aerospace product development expert and ex-McKinsey consultant, to perform post-acquisition due diligence.


What intrigued Slater was an unsolicited proposal from Achtmann to build a next generation coffee system -- to "provide scalability and to redefine both Costa Express and the industry."


To read the full case study, by Julian Birkinshaw, email innovation@london.edu

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