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In this brief video, Rajesh Chandy, Professor of Marketing, looks at whether innovation should be incentivized
By Rajesh Chandy 31 March 2009
He explains that successfully innovative companies apply an asymmetrical approach to incentives in which the rewards for success outweigh the penalties or failure.
Professor of Marketing; Tony and Maureen Wheeler Chair in Entrepreneurship; Academic Director, Wheeler Institute for Business and Development; Former Academic Director, Deloitte Institute for Innovation and Entrepreneurship
He teaches on the following programmes:
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