Can innovation be incentivized?
In this brief video, Rajesh Chandy, Professor of Marketing, looks at whether innovation should be incentivized
He explains that successfully innovative companies apply an asymmetrical approach to incentives in which the rewards for success outweigh the penalties or failure.
Comments 0
You must be a registered user to add a comment here. If you’ve already registered, please log in. If you haven’t registered yet, please register and log in.
Login/Create a Profile