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Book review: Beyond the Familiar

Beyond the Familiar offers a practical framework to help companies achieve long-term organic profit growth

By Gary Hamel . 03 February 2012

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This publication focuses on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences as well as a strong brand.


It gives specific advice and examples on how to:


  • Offer and communicate clear, relevant customer promise
  • Build customer trust by reliably delivering that promise
  • Drive the market by continuously improving the offer, while still reliably delivering it
  • Get further ahead by occasionally innovating beyond the familiar
  • Support all this with an open organisational culture

If you are looking for valid, practical guidance on how to achieve long term organic profit growth, it’s in your hands.

Article provided by

The Institute of Innovation and Entrepreneurship equips and inspires entrepreneurs, innovators and the leaders who design the ecosystems in which they thrive.

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