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London Business School Review

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Assistant Professor of Organisational Behaviour

What Mickey Mouse, the Mad Max movies and the discovery of DNA tell us about being at our most creative

By Pier Vittorio Mannucci

The best creative teams pay attention to their technical toolkits. Pier Vittorio Mannucci explains

By Pier Vittorio Mannucci

Become a master of creativity and take your idea on a four-step journey

By Pier Vittorio Mannucci