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Sungyong Chang
Assistant Professor of Strategy and Entrepreneurship
BA MS (Seoul National) PhD (Columbia)
Dr Sungyong Chang explores innovation, creativity, and firm growth strategies using computational modelling and big-data analysis. His particular focus is on high-tech and cultural industries where innovation and creativity matter most.
Dr Chang’s research bridges strategy and computational social science – the use of large-scale demographic and network data to investigate people’s behaviour. With growing volumes of data on every aspect of our daily lives – from whom we communicate with to where we travel – his work examines some of the major questions in the social sciences.
He won the Peter J. Buckley and M. Casson Dissertation Award from the Academy of International Business and LBS Best Teacher Award - MiM in 2019. His work has been published in top-tier publications such as the Strategic Management Journal. He is an editorial board member of Strategic Management Journal.
Sungyong's research is featured in the Wheeler Institute for Business and Development brochure.
- schang@london.edu
- +44 (0)20 7000 8155
- Sungyong Chang CV
2019
Network Effects and Latecomers’ Born-Global Strategy: Social Network Effect vs. Ecosystem Effect
Park S; Chang S
Academy of Management Proceedings 2019 Vol 2019
2018
Does unbundling facilitate experimentation and the discovery of new talent
Chang S
Academy of Management Proceedings 2018 Vol 2018:1
2016
Global diversification discount and its discontents: a bit of self-selection makes a world of difference
Chang S; Kogut B; Yang J-S
Strategic Management Journal 2016 Vol 37:11 p 2254-2274
2015
The Value of Product Innovation in a Mature Industry: A Natural Experiment in the DRAM Industry
Chang S
Academy of Management Proceedings 2015 Vol 2015:1
2019
Technological opportunity, imitation vs. innovation, and technological leadership change by the latecomer
Chang S
Social Sciences Research Network
2017
The distributional properties of firm response to social and environmental issues
Mohliver A; Crilly D; Chang S
Working Paper
2016
Giant cluster emergence and functionality in social systems
Chang S; Lee J; Song J
Social Sciences Research Network
2015
Imitation to innovation: late movers’ catch-up strategy and technological leadership change
Chang S; Kim H; Song J; Lee K
Columbia Business School Research Paper
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees core courses
A key part of our Masters programmes curriculum.
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Behavioural Foundations of Strategy
Behavioural Foundations of Strategy -
Business Strategy Analytics
This course introduces you to the fundamentals of business strategy analytics. The course will cover the core tenants of strategic management including industry analysis, positioning, business models, and strategic innovation. The course will provide you with tools, frameworks and vocabulary to analyse and communicate a firm's strategy. PROGRAMMES WITH THIS CORE COURSE
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Strategy II
Building on the fundamentals that you learned in Strategy I, this course will advance your understanding on corporate-level strategy. The course will cover advanced topics in strategic management including diversification strategy, vertical integration, global strategy, and corporate social responsibility. The course will provide you with tools, frameworks, and vocabulary to analyse and communicate a firm’s corporate-level strategy. PROGRAMMES WITH THIS CORE COURSE
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Strategy l
This course introduces you to the fundamentals of strategy. The course will cover the core tenants of strategic management including business models, industry analysis, positioning, and strategic innovation. The course will provide you with tools, frameworks, and vocabulary to analyse and communicate a firm’s strategy. PROGRAMMES WITH THIS CORE COURSE
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Behavioural Foundations of Strategy