Lil Mohan

Adjunct Professor of Marketing

BS (Indian Institute of Science) PGDM (Indian Institute of Management) PhD (Purdue University)

Lil Mohan is an entrepreneur and an academic. As Adjunct Professor of Marketing, he covers several topics including Digital, Social Media, M-Commerce, Omni-Channel and Advertising. He brings to his teaching a variety of experiences from Amazon, Intel, Motorola, Sun Microsystems, and two successful high-tech start-up companies: Junglee and Snapstick.

Lil consults independently for technology companies in the areas of product design, product marketing, and marketing strategy. His most recent engagement was advising a leading Fin-tech company on digital strategy. Also, he is Adjunct Professor of Marketing at The University of Chicago Booth School of Business, as well as at IIM Ahmedabad, where he teaches various MBA, Exec MBA, and Exec Ed programmes.

Before this, Lil was Managing Director for Intel’s 4G mobile wireless programme in Emerging Markets, prior to which, he was VP of Business Strategy at Motorola's Mobility division.


Earlier, Lil was General Manager of Amazon's mobile platform BU, where his team built the world’s first retail M-commerce application Amazon Anywhere, enabling customers to find and buy products on their mobile devices. Lil has also been a partner at JP Morgan Partners Advisors, where he co-managed a venture fund.


Lil has a PhD in EE from Purdue University, a Postgraduate Diploma in Management from the Indian Institute of Management, Ahmedabad, India, and a BS in EE from the Indian Institute of Science, Bangalore, India.


Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

 

  • Masters Degrees electives

    Optional courses providing a deep dive into specialist areas.

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    • Fin Tech
      Multiple new technologies are finding their way into financial services, including artificial intelligence, machine learning, distributed ledger technology, cryptography, digital identity, SaaS platforms, chatbots, robotic process automation, and augmented reality. This has triggered the opportunity to fundamentally morph the business model of practically every financial services vertical - including payments, deposits & retail banking, lending, capital raising, wealth management, insurance, financial infrastructure, and regulation.
      PROGRAMMES WITH THIS ELECTIVE
    • Product Management
      In most modern companies, the Product Manager (PM) plays a central role in bringing products successfully to market and also to manage their on-going life-cycle. S/he is the glue that binds the various functions within the company - including Engineering, Sales, Design, Marketing and more. The overall goal for this course, Product Management, is to help students understand all the various skillsets that are needed for the PM role, and to develop a good sense for what it takes to be a successful product manager - typically in a high tech company. By course end students will have learned various product management and product development frameworks. Also, they will have built some hands-on skills in product design based on customer requirements and product prototyping. Plus they will have a deeper understanding of product roadmaps, product-mix planning, overall product lifecycle and product portfolio management, go-to-market strategies, and product-related eco-system development.
      PROGRAMMES WITH THIS ELECTIVE
    • Social Media and Internet Marketing
      Companies - both B2C and B2B - are continuing to shift their marketing budgets to internet and social media marketing programs so that they can engage their customers on the digital medium. This has created several challenges to the marketer, the most strategic one being how to decide which types of internet marketing programs to use - where & when. The goals of Social Media and Internet Marketing (SMIM) are to understand: (i) what are the most effective ways to engage digitally with customers, (ii) how to create SMIM strategies and programs, (iii) what frameworks and metrics to apply, and (iv) how to seamlessly combine digital with off-line marketing programs. By course end students will have learned how to use various internet and social media marketing strategies, including: content marketing, search, apps, social advertising, social listening, influencer marketing & advocacy, personalization & digital loyalty programs, location-based marketing, and omni-channel marketing.
      PROGRAMMES WITH THIS ELECTIVE
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