Oded Koenigsberg

Oded Koenigsberg is Professor of Marketing at London Business School, where his research focuses on pricing and the marketing/operations interface. He develops mathematical models that incorporate the cross-functional aspects of firms' marketing management decisions, with particular attention to how logistical constraints influence pricing, product design, distribution channels, product line strategy, and the marketing of durable goods.

Oded extends his research interests to practicing managers through his teaching; he teaches the Pricing Strategy and Tactics elective and the Beyond Pricing Strategies Open Programme at London Business School.

Prior to joining London Business School as Professor of Marketing, Oded held the position of Barbara and Meyer Feldberg Associate Professor of Business at Columbia University, where he spent a decade advancing research at the intersection of marketing and operations management. His career trajectory reflects a sustained commitment to bridging functional silos within organisations and developing decision-support tools that reflect the complexity of real-world business environments.