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When the default just won't do: resilience as the new competitive driver


Management and Organization Review


Strategy and Entrepreneurship

Authors / Editors

Jacobides M G;Lang N;von Szczepanski K

Publication Year



This COVID-19 crisis has been a shock to us all. While the epidemiological issues rage on, and economic uncertainties rising, it has become clear that this crisis is much more than a contraction. Even when a vaccine emerges, and economic activity resumes, the old normal is history (Grandori 2020). We will be living in a different world, where only the resilient and the bold can survive – let alone thrive. It will take some concerted effort for to not succumb to their natural proclivity to simply repeat what has always worked for them in the past.

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