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When Gradual Change Beats Radical Transformation

Journal

Sloan Management Review

Subject

Strategy and Entrepreneurship

Publishing details

Sloan Management Review 2022 Vol 63:3 p 74-78

Authors / Editors

Visnjic I;Birkinshaw J;Linz C

Biographies

Julian Birkinshaw

Publication Year

2022

Abstract

Industrial companies may not be the face of digital disruption, but their evolutionary approaches to successful digital initiatives hold lessons for other sectors.

Available on ECCH

No


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