Volkswagen in North America

Authors / Editors

Birkinshaw J; Ritchie W; MacLellan L

Biographies

Publication Year

2002

Topic List

Strategy, Multinational, Reorganisation, Subsidiary

Industry

Cars

Case Subject

Marketing, Strategy and General Management

Available on ECCH

Yes

ECCH Case Number

502-031-1

Publication Event Date

1990-1992

LBS Case Number

CS-02-016

Location

North America

Publication Organisation Size

Large

Supervisor