Using metaphors in new brand design
Journal
Journal of Marketing Management
Subject
Marketing
Publishing details
Journal of Marketing Management 1997 Spr Vol 13 p 265-284
Publication Year
1997
Available on ECCH
No
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Journal
Journal of Marketing Management
Subject
Marketing
Publishing details
Journal of Marketing Management 1997 Spr Vol 13 p 265-284
Publication Year
1997
Available on ECCH
No