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Traidcraft PLC



Publication Year



Towards the end of his first year as Chief Executive, Paul Chandler had launched a strategic review in order to lay the best future path for Traidcraft PLC. As a company with strong principles and an unwavering belief in the role of fair trade in poverty reduction, Traidcraft’s growth to £10 million turnover was no small accomplishment. After 2 years, many successes and much change within and around the organization, Traidcraft was at a critical juncture. Paul needed to quickly chart a course that would lead the PLC forward.

Topic List

Social Entrepreneurship, Leadership, Managing Growing Business, Fair Trade, Organisational Behaviour, Company Restructuring, Strategic Process Review,



Publication Event Date


LBS Case Number




Publication Organisation Size

£10,000,000 Revenue in 2001

Project Funder

EU Tender

Publication Research Centre



Robertson, S

Available on ECCH


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