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Three steps to break out in a tired industry


Harvard Business Review Digital Articles


Strategy and Entrepreneurship

Publishing details

Harvard Business Review Digital Articles 2015

Authors / Editors

Vermeulen F


Publication Year



In the article, the author offers tips on how businessmen can effectively compete in a relatively stable and homogenous industry, including the elimination of superfluous things for the chosen customer base, and replacing them with new offerings using analogy.

Available on ECCH


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