The kind of creative thinking that fueled WeChat's success
Journal
Harvard Business Review Digital Articles
Subject
Strategy and Entrepreneurship
Publishing details
Authors / Editors
Birkinshaw J M;Ke D L-H;de Diego E
Biographies
Publication Year
2019
Abstract
WeChat, the messaging app, dominates daily life in China. With more than a billion daily active users, it is the default option for social networking and chat. WeChat users send more than 45 billion messages a day. It is the leader in mobile payments, with more than 800 million users of WeChat Pay. And it provides integrated services for upwardly-mobile Chinese users, by offering taxi, restaurant, movie-booking and retail apps all within its platform.
Keywords
Innovation
Available on ECCH
No
