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Tale of two gurus: Aaker and Kapferer on brands: review of D A Aaker `Managing brand equity' and J-N Kapferer `Strategic brand management'

Journal

International Journal of Research in Marketing

Subject

Marketing

Publishing details

International Journal of Research in Marketing 1993 Mar Vol 10:1 p 105-111

Publication Year

1993

Publication Notes

RAE96-4 ISSN 01678116

Available on ECCH

No


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