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Strategic approach to managing product recalls

Journal

Harvard Business Review

Subject

Marketing

Publishing details

Harvard Business Review 1996 Vol 74:5 p 102-112

Authors / Editors

Smith N C;Quelch J A;Thomas R J

Publication Year

1996

Publication Notes

Reprinted in Harvard Business Review on crisis management, p 61-86, Harvard Business School Press, 2000

Available on ECCH

No


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