Skip to main content

Please enter a keyword and click the arrow to search the site

Spirent PLC


Accounting, Strategy and Entrepreneurship

Authors / Editors

Lingblad M;Birkinshaw J

Publication Year



Spirent PLC is a world market leader in the telecommunications testing industry. Under the leadership of Nick Brookes, the company formerly know as Bowthorpe underwent a radical shift in strategic direction in the period 1997-2001 as it moved from being a diversified industrial conglomerate to a fast-growing high-technology company. The case is set in January 2002 as Nick Brookes considers the changes of the last year, including a dramatic slowdown in the company's core telecommunications market.

Topic List

Corporate Strategy, Acquisition, Transformation



Publication Event Date


LBS Case Number



London - UK

Publication Organisation Size


Project Funder

EU Europaid Office

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox


Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.