Skip to main content

Please enter a keyword and click the arrow to search the site

Samsung and Daewoo: Two Tales of One City



Publication Year



By fiscal year 2000, Samsung had pulled far ahead of other 'chaebols', Korean conglomerates. For example, the market value of Samsung affiliates listed on the Korea Stock Exchange exceeded the sum of market value of listed affiliates of second, third, and fourth largest groups: Hyundai, LG, and SK. Samsung's accomplishments during the late 1990s were particularly noteworthy when compared to its long-time rival Daewoo, whose businesses were forced into financial workout disposition of assets overseen by creditors in 1999. What made the destinies of the two groups totally different? The teaching purpose is to stimulate discussion on why good companies go bad and how great managers remake them.

Topic List

Asia, Business government relations, Competitive advantage, Conglomerates, Corporate strategy, Emerging markets, Korea, Leadership, Management of change, Management of crises, Organizational behavior

Project Funder

European Research Council (ERC)

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox


Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.