Rethinking executive education for the virtual world
Subject
Strategy and Entrepreneurship
Publishing details
Authors / Editors
Birkinshaw J
Biographies
Publication Year
2022
Abstract
It is no secret that the executive education industry was hit hard by the Covid pandemic, with face-to-face programmes put on hold and corporate spending on learning and development being cut. A study by UNICON (the consortium for university-based executive education) noted that “many of the world’s leading business schools suffered a fall in executive education turnover” (Hammergren, L. 2021. Executive Education is Changing for Good. AACSB report. https://www.aacsb.edu/insights/2021/february/executive-education-is-changing-for-good). The Financial Times reported that “the global university based executive education market, worth close to $2bn in 2019, fell by a third in 2020” (Moules, J. 2021. Financial Times, Business School briefing. February 15th.)
Available on ECCH
No
