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Responsibility and responsiveness: Black and Decker designs a recall

Journal

Design Management Journal

Subject

Marketing

Publishing details

Design Management Journal 1991 Fall Vol 2 p 16-21

Authors / Editors

Smith N C;Quelch J A;Simonson G B

Publication Year

1991

Publication Notes

Reprinted in Jenkins M and Knox S eds., Advances in consumer marketing: contemporary research themes, Kogan Page, 1994

Project Funder

ERC Advanced Grant

Available on ECCH

No


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