Skip to main content

Please enter a keyword and click the arrow to search the site

Renault/Nissan The Making of a Global Alliance

Publication Year

2005

Abstract

On March 27, 1999, Nissan and Renault signed a comprehensive global alliance. The alliance brought together two companies vastly different in terms of skills, history, and culture. The case study describes the process of alliance formation from Renaults and from Nissans point of view. Starting from June, 1998, when contacts between the two companies were initiated, flashing back to briefly recount the history of the firms, and following through to March, 1999, the case looks at the internal developments that preceded and led to the alliance agreement.

Topic List

Manufacturing

Industry

Automobile Manufacturing

LBS Case Number

CS-05-003

Project Funder

ESRC AIM

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.