Pharma UK (B): proposal to the European Marketing Board

Subject

Management Science and Operations

Authors / Editors

Birkinshaw J

Biographies

Publication Year

2002

Topic List

Multinational, Subsidiary, Entrepreneuship

Industry

Pharmaceutical

Case Subject

Entrepreneurship, Strategy and General Management

Available on ECCH

Yes

ECCH Case Number

802-015-1

Publication Event Date

1993-1994

LBS Case Number

CS-02-018

Location

UK/Switzerland

Publication Organisation Size

Large

Supervisor