Opportunities and threats to businesses from new interactive media
Subject
Marketing
Publishing details
In Proceedings of the European Marketing Academy, 1997
Authors / Editors
Barwise T P; Gould J; Sahay A
Biographies
Publication Year
1997
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Subject
Marketing
Publishing details
In Proceedings of the European Marketing Academy, 1997
Authors / Editors
Barwise T P; Gould J; Sahay A
Biographies
Publication Year
1997