Skip to main content

Please enter a keyword and click the arrow to search the site

Matching electronic distribution channels to product characterisitics: the role of congruence in consideration set formation

Journal

Journal of Business Research

Subject

Marketing

Publishing details

Journal of Business Research 1998 Mar Vol 41:3 p 223-230

Publication Year

1998

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox