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Marketing and the Use of Economic Impact Analysis

Subject

Marketing

Publishing details

Centre for Marketing Working Paper

Publication Year

1998

Abstract

Short-term tourist events can have a major economic impact on a local community, while the societal impact can also be significant. It is argued below that Economic Impact Analysis can be a valuable tool for macromarketing analysis, providing important and detailed information on the redistribution that occurs across and within a local community.

Publication Research Centre

Centre for Marketing

Series Number

97-601

Series

Centre for Marketing Working Paper

Available on ECCH

No


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