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Marketing and the Use of Economic Impact Analysis



Publishing details

Centre for Marketing Working Paper

Authors / Editors

Putsis W P

Publication Year



Short-term tourist events can have a major economic impact on a local community, while the societal impact can also be significant. It is argued below that Economic Impact Analysis can be a valuable tool for macromarketing analysis, providing important and detailed information on the redistribution that occurs across and within a local community.

Publication Research Centre

Centre for Marketing

Series Number



Centre for Marketing Working Paper

Available on ECCH


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