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Marconi PLC (B)


Management Science and Operations, Organisational Behaviour

Publication Year



This case reveals the reactions to the leadership conference of the top 100 Managers. It shows that they were both positive and negative reactions to Parton's agenda and to the conference's attempt to motivate people to support it. These reactions served as "food for thought" for Parton as he proceeded in his efforts at pulling Marconi bank from the brink.

Topic List

Managing Change, Transformation, Leadership, Crisis, Values, Corporate Culture, Corporate Renewal



Publication Event Date


LBS Case Number




Publication Organisation Size

Over 25,000 Employees

Project Funder


Available on ECCH


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