Making sense of the UK election

Journal

London Business School Review

Subject

Marketing

Publishing details

London Business School Review 2015

Authors / Editors

Arnold D

Biographies

David Arnold

Publication Year

2015

Abstract

“This was the result that nobody saw coming,” declared the BBC’s Political Editor, as the recent UK election saw the Conservatives return to power with a majority, in apparent defiance of weeks of opinion polls.

Publication Notes

Published online 21 May 2015

Available on ECCH

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Making sense of the UK election

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