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Letting the market work for you: an evolutionary perspective on product strategy

Letting the market work for you: an evolutionary perspective on product strategy

Journal

Strategic Management Journal

Subject

Strategy and Entrepreneurship

Publishing details

Strategic Management Journal 2000 May Vol 21:5 p 577-592

Publication Year

2000

Publication Notes

Received three Emerald Reviews Citations of Excellence for research implications, practice implications and originality

Available on ECCH

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