Lego (B)
Subject
Strategy and Entrepreneurship
Authors / Editors
Birkinshaw L;Birkinshaw J
Biographies
Publication Year
2002
Abstract
This case follows LEGO (A). It is set on March 1st 2001 when LEGO announced the worst results in their history, with a loss of 134m Euros. It describes the changes of the last four years at LEGO and looks at some of the strategic options facing the management team as they look to the future.
Topic List
Strategy, Diversification, Core Competence
Industry
Consumer Products
Publication Event Date
2001
LBS Case Number
CS-02-011
Location
Denmark
Publication Organisation Size
Large
Project Funder
EU Europaid Office
Available on ECCH
No
