Lego (B)

Authors / Editors

Birkinshaw L; Birkinshaw J

Biographies

Publication Year

2002

Topic List

Strategy, Diversification, Core Competence

Industry

Consumer Products

Case Subject

Strategy and General Management

Available on ECCH

Yes

ECCH Case Number

302-068-1

Publication Event Date

2001

LBS Case Number

CS-02-011

Location

Denmark

Publication Organisation Size

Large

Supervisor