Is advertising rational?
Journal
Business Strategy Review
Subject
Strategy and Entrepreneurship
Publishing details
Business Strategy Review 1991 Autumn Vol 2:3 p 1-23
Publication Year
1991
Project Funder
ESRC
Available on ECCH
No
Please enter a keyword and click the arrow to search the site
Or explore one of the areas below
Journal
Business Strategy Review
Subject
Strategy and Entrepreneurship
Publishing details
Business Strategy Review 1991 Autumn Vol 2:3 p 1-23
Publication Year
1991
Project Funder
ESRC
Available on ECCH
No