How much of brand equity is explained by trust?
Journal
Management Decision
Subject
Marketing
Publishing details
Management Decision 1997 Vol 35:4 p 283-292
Authors / Editors
Ambler T
Publication Year
1997
Available on ECCH
No
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Journal
Management Decision
Subject
Marketing
Publishing details
Management Decision 1997 Vol 35:4 p 283-292
Authors / Editors
Ambler T
Publication Year
1997
Available on ECCH
No