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GN Netcom in China - Teaching Note

Subject

Economics

Publication Year

2002

Abstract

The Teaching Note outlines how I use the case in class. The A case serves as a basis to discuss global strategy and its linkage to entry strategies for specific market. The B case outline GN Netcom's actual involvement in China as it was built up in the year 2001 and it serves as basis to discuss the impact of economic recession on a globally operating B2B business.

Topic List

Global Strategy, Entry Strategy, Production Relocation, Duoploy, Logistics, Restructuring, Location of Production

Industry

Telecom Equipment

Publication Event Date

2000-2002

LBS Case Number

TN-02-001

Location

World, China, USA, Denmark

Publication Organisation Size

6000 Employees

Project Funder

HEFCE-HEIF

Publication Research Centre

Entrepreneurship

Available on ECCH

No


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