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GN Netcom in China - Teaching Note



Publication Year



The Teaching Note outlines how I use the case in class. The A case serves as a basis to discuss global strategy and its linkage to entry strategies for specific market. The B case outline GN Netcom's actual involvement in China as it was built up in the year 2001 and it serves as basis to discuss the impact of economic recession on a globally operating B2B business.

Topic List

Global Strategy, Entry Strategy, Production Relocation, Duoploy, Logistics, Restructuring, Location of Production


Telecom Equipment

Publication Event Date


LBS Case Number



World, China, USA, Denmark

Publication Organisation Size

6000 Employees

Project Funder


Publication Research Centre


Available on ECCH


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