Getting attention for unrecognized brands
Journal
Harvard Business Review
Subject
Marketing
Publishing details
Harvard Business Review 2007 Vol 85:3 p 24-28
Publication Year
2007
Available on ECCH
No
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Journal
Harvard Business Review
Subject
Marketing
Publishing details
Harvard Business Review 2007 Vol 85:3 p 24-28
Publication Year
2007
Available on ECCH
No