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Journal

Harvard Business Review

Subject

Strategy and Entrepreneurship

Publishing details

Harvard Business Review 1982 Sep/Oct Vol 60:5 p 85-92

Publication Year

1982

Publication Notes

Reprinted in: Marketing News 1983 Mar Vol 17:6 p 3-19; Hamermesh R G ed., Marketing renaissance, Wiley, 1985; and CFA Study Guide Level II, Institute of Chartered Financial Analysts, 1988.

Available on ECCH

No


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