From zero to ubiquity
Journal
Business Strategy Review
Subject
Management Science and Operations, Marketing
Publishing details
Publication Year
2013
Abstract
Over the last three decades, mobile telephony has emerged from being technologically possible to globally used in a myriad of recently unimagined ways. Rajesh Chandy and Kamalini Ramdas examine the irresistible creation of the M world.
Available on ECCH
No
