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From market driven to market driving

Journal

European Management Journal

Subject

Marketing

Publishing details

European Management Journal 2000 April:18 p 129-141

Authors / Editors

Kumar N;Scheer L K;Kotler P

Publication Year

2000

Publication Notes

Reprinted in summary form as 'How do market driving companies compete' in The Antidote, Centre for Strategic Business Studies, UK, 2000, Issue 28 p 12-14

Available on ECCH

No


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