From market driven to market driving
Journal
European Management Journal
Subject
Marketing
Publishing details
European Management Journal 2000 April:18 p 129-141
Authors / Editors
Kumar N;Scheer L K;Kotler P
Publication Year
2000
Publication Notes
Reprinted in summary form as 'How do market driving companies compete' in The Antidote, Centre for Strategic Business Studies, UK, 2000, Issue 28 p 12-14
Available on ECCH
No